Teaching note : Factors that impact on prices Internal Factor 1.Marketing objective Survival – aggressive competition – downturn in industry – obsolete product – set price to break even – cover costs Current profit maximisation – set high price – may…
Management
There are 8 Development process of New Product, which are Idea generation, Idea Screening, Concept development and testing, Marketing strategy, Business analysis, Product development, Test marketing and Commercialization. Idea generation • systematic search for new product ideas •…
There are 3 types of opinion leadership, opinion leader, opinion seekers and opinion recipients. The progression by which individual (the opinion leader) informally influences the expenditure proceedings or thoughts of others who may be opinion seekers or opinion…
Management: The Value of TimeYou may have seen this popular,uncredited e-mail that has widely circulated on the Internet: •To realize the value of one year, ask a student who failed a grade. •To realize the value of one…
Education – Business Marketing: Consumer Behavior The three aspects are perception; selection, organization, and interpretation. People are very selective as to which stimuli they “are familiar with.” They subconsciously categorize the stimuli they do familiar with base to…
Communication & Consumer Behavior – Message Strategies (with video) The message is the thinking, thought, feelings, picture, or other information that the sender desires to transmit to the intended audience. Therefore, senders must be familiar with what they…