New Product Development Strategy

Marketing – Product Strategy

What is a new product?
– New to the world
– New category entries
– Additions to product line
– Product improvements
– Repositioning

Product quality
– capability of the product to achieve its functions including overall stability, reliability, precision, repair and ease of operation.

Product features
– What kind of features does the customer value?

Product Style
– Exterior & utility

Product Design
– the process of designing a product’s style and function, creating a product that is eye-catching, simple, harmless and cheap to use and service.

There are 10 new products shown as below . Would you buy it base on the product design,  style, features and quality?

new productnew product

New Product Development Process,kindly refer to here

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