There are 8 Development process of New Product, which are Idea generation, Idea Screening, Concept development and testing, Marketing strategy, Business analysis, Product development, Test marketing and Commercialization. Idea generation • systematic search for new product ideas •…
Tag: product improvements
Marketing – Product Strategy What is a new product? – New to the world – New category entries – Additions to product line – Product improvements – Repositioning Product quality – capability of the product to achieve its…