Marketing – Product Strategy
What is a new product?
– New to the world
– New category entries
– Additions to product line
– Product improvements
– Repositioning
Product quality
– capability of the product to achieve its functions including overall stability, reliability, precision, repair and ease of operation.
Product features
– What kind of features does the customer value?
Product Style
– Exterior & utility
Product Design
– the process of designing a product’s style and function, creating a product that is eye-catching, simple, harmless and cheap to use and service.
There are 10 new products shown as below . Would you buy it base on the product design, style, features and quality?
New Product Development Process,kindly refer to here