Lazada Singapore is one of the leading e-commerce platforms in Southeast Asia, offering sellers access to millions of online shoppers. Whether you’re a small business owner, brand owner, or first-time seller, understanding how Lazada works is key to building sustainable sales.
This guide walks you through how to start selling on Lazada Singapore and how to grow your sales effectively.
1. Register as a Lazada Seller in Singapore
To start, sign up on Lazada Seller Center Singapore.
You’ll need:
- A valid Singapore NRIC / FIN / Business Registration (UEN)
- Local bank account for payouts
- Active email address and mobile number
You can register as:
- Individual Seller (small-scale or side hustle)
- Business Seller (registered company)
Once approved, you’ll gain access to Seller Center, where all operations are managed.
2. Choose the Right Products to Sell
Product selection is one of the biggest success factors.
Good product traits on Lazada SG:
- Clear demand (daily essentials, stationery, electronics accessories, beauty, home items)
- Competitive pricing
- Easy to ship (lightweight, non-fragile)
- Consistent supply
Before listing:
- Search Lazada to check competitor pricing
- Study top-selling listings
- Read customer reviews to identify gaps
3. Create High-Converting Product Listings
A strong listing improves visibility and conversion.
Key elements:
Product Title
- Brand + Product Type + Key Feature + Quantity
Example:
STABILO Highlighter Pen – Pastel Colors – 6pcs Set
Product Images
- White background main image
- Lifestyle or usage images
- Close-ups of features
- Follow Lazada’s image guidelines
Product Description
- Clear bullet points
- Benefits, not just features
- Include size, color, quantity, usage instructions
Category & Attributes
- Choose the correct category
- Fill in all attributes to improve search ranking
4. Pricing Strategy for Lazada Singapore
Singapore shoppers are price-sensitive but value quality.
Best practices:
- Factor in commission, payment fees, shipping costs
- Use psychological pricing (e.g. $9.90 instead of $10)
- Offer bundle deals (e.g. Buy 2 Save More)
- Plan prices that can support campaign discounts
Avoid racing to the bottom—focus on value positioning.
5. Shipping & Fulfilment Options
You can choose:
- Lazada Logistics (LEX) – Lazada handles delivery
- Seller-arranged shipping – You manage courier
For beginners, Lazada Logistics is recommended:
- Faster delivery
- Better customer trust
- Higher chance of campaign eligibility
Always:
- Pack orders properly
- Ship on time to maintain Seller Performance Score
6. Join Lazada Campaigns & Promotions
Campaigns drive massive traffic.
Common campaign tools:
- Flash Sale
- Campaign Mega Days (9.9, 11.11, 12.12)
- Seller Vouchers
- Platform Vouchers
- Bundle Deals
Tips:
- Prepare stock early
- Optimize listings before campaigns
- Ensure prices are competitive
7. Use Lazada Ads to Increase Visibility
Lazada Ads help your products appear at the top of search results.
Main ad types:
- Sponsored Search
- Sponsored Discovery
Start small:
- Promote best-selling or high-conversion products
- Monitor ROI closely
- Adjust keywords weekly
8. Manage Customer Service & Reviews
Good reviews = higher trust = more sales.
Best practices:
- Reply to chats quickly
- Be polite and professional
- Resolve issues proactively
- Encourage satisfied buyers to leave reviews
Avoid:
- Ignoring messages
- Defensive replies
- Delayed refunds
9. Track Performance Using Seller Center Analytics
Use Seller Center to monitor:
- Traffic
- Conversion rate
- Order cancellation rate
- Late shipment rate
Data helps you:
- Improve listings
- Adjust pricing
- Identify winning products
10. Tips to Grow Long-Term on Lazada Singapore
- Focus on branding, not just selling
- Maintain consistent stock
- Improve packaging and unboxing experience
- Analyze competitors regularly
- Keep learning Lazada’s new tools and policies
Final Thoughts
Selling on Lazada Singapore is not just about listing products—it’s about strategy, consistency, and optimization. Sellers who invest time in product quality, listings, customer service, and campaigns are the ones who scale successfully.
Treat Lazada as a long-term business, not a quick win.
