Dec
9
2008

New Branding in Mainland China

A brand is
A brand is a name, term, sign, symbol or design, or a combination of these, intended to identify the goods or services of a seller and to differentiate them from those of competitors

The role of branding
Identifies the product
Conveys a quality message
Makes shopping easier
Easier to process orders
Legal protection
Creates brand loyalty

As a matter of fact, Private Label Company try to make their packaging intimately resemble the nationwide brand leaders in hope of confusing consumers. Such products effect in millions of lost sales for well-positioned and comprehensively advertised brands.

Are the similar branding also able to convey a message or makes shopping easier?
Do you able to identifies those similar branding?
Found out yourself as shown below






For what i can say, it only can create awareness, but this is unethical

About the Author:

ShawnLiv, the founder and editor of GenPlace Forum, ShawnLiv Dot Com, and Shawn’s Tech Place. Learn more about him and follow him on Twitter at @shawnliv

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