Dec
23
2008

How much money can I make with AdSense?

Money with Adsense

Google Adsense

There’s just no easy answer to this question. Well, it depends. But that easy answer isn’t really useful. The problem is that several measurements impact your daily revenue from AdSense ads, such as

Unique visits: A visitor is considered unique when she visits your Web site the first time during a given period of time. Depending on themetric — the measurement used to track visitors on your Web site — For AdSense, the unique visits measurement is used to help determine the click-thru rate for ads.


Click-thru rate (CTR)
is the number of people who click an ad and are taken to the Web page designated for the advertisement. The CTR is the actual number of visitors who click through an ad on your Web site. This is important because you’re paid when users click your AdSense ads.

Average cost-per-click (CPC): The CPC is the amount that advertisers pay each time someone clicks one of their ads. For you, as an AdSense publisher, the CPC is the basis for how much you’re paid.

Using these 3 measurements — measurements which are highly variable
— you can estimate how much you could make based on some hypothetical numbers.

For instance, if your Web site gets 2,000 unique visits per day and that the average value of the ads that are displayed on your site each day is $.20 per click (that’s the CPC).
On the other hand, assume that about 3% of your 2,000 visitors click through the ads on your site each day.

Now, you have numbers that you can work with.

AdSense ads on a given day:(unique visits x average CTR)average CPC = potential revenueso(2,000 x .03)$.2 = $12.00

About the Author:

ShawnLiv, the founder and editor of GenPlace Forum, ShawnLiv Dot Com, and Shawn's Tech Place. Learn more about him and follow him on Twitter at @shawnliv

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