Browsing articles in "Management"
Mar
9
2009

Factors that impact on pricing strategies

Teaching note : Factors that impact on prices Internal Factor 1.Marketing objective Survival – aggressive competition – downturn in industry – obsolete product – set price to break even – cover costs Current profit maximisation – set high price – may attract new entrants Market share leadership –set low price to gain large market share (market penetration) Product quality leadership –set high price -infers high quality

Mar
3
2009

New Product Development Process

There are 8 Development process of New Product, which are Idea generation, Idea Screening, Concept development and testing, Marketing strategy, Business analysis, Product development, Test marketing and Commercialization. Idea generation • systematic search for new product ideas • What are the main sources of new product ideas? –  internal sources •employees, R & D – customers – competitors – distributors (resellers) and suppliers – secondary sources •publications, market research firms, inventors etc

Feb
16
2009

Top 10 Tips for Successful Working

1. Do not get yourself into trouble

Jan
8
2009

Dynamics of the Opinion Leadership

There are 3 types of opinion leadership, opinion leader, opinion seekers and opinion recipients. The progression by which individual (the opinion leader) informally influences the expenditure proceedings or thoughts of others who may be opinion seekers or opinion recipients. Generally, Opinion leadership has a keen sense of knowledge and interest in the particular product or service area – perceived as having “expert power” and often receives information via non-personal sources – often reads magazines, special-interest […]

Jan
6
2009

Tips on Time Management – Making Control

Management: The Value of TimeYou may have seen this popular,uncredited e-mail that has widely circulated on the Internet: •To realize the value of one year, ask a student who failed a grade. •To realize the value of one month, ask a mother who gave birth to a premature baby. •To realize the value of one week,ask the editor of a weekly news-paper. •To realize the value of one hour,ask the lovers who are waiting to […]

Jan
5
2009

The Dynamics of Perception

Education – Business Marketing: Consumer Behavior The three aspects are perception; selection, organization, and interpretation. People are very selective as to which stimuli they “are familiar with.” They subconsciously categorize the stimuli they do familiar with base to usually held psychological principles. As a matter of fact, they interpret such stimuli subjectively. In accordance with their requirements, prospect and experiences

Jan
3
2009

Message Strategies

Communication & Consumer Behavior – Message Strategies (with video) The message is the thinking, thought, feelings, picture, or other information that the sender desires to transmit to the intended audience. Therefore, senders must be familiar with what they are intend to speak and their audiences’ characteristics so they can program the message appropriately.

Jan
1
2009

New Product Development Strategy

Marketing – Product Strategy What is a new product? – New to the world – New category entries – Additions to product line – Product improvements – Repositioning Product quality – capability of the product to achieve its functions including overall stability, reliability, precision, repair and ease of operation.

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